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  • Consumer Preferences for Local Chocolate Consumption. Implications from Market Segmentation at Ecuador

    Gelmar García-Vidal, Alexander Sánchez-Rodríguez, Reyner Pérez-Campdesuñer, Rodobaldo Martínez-Vivar
    01-12
    2019-11-04
  • Assessing the Impact of (Overly) Socially Desirable Brand Attributes in Choice Conjoint Tasks

    André Carlos Martins Menck, João Bento Oliveira
    29-43
    2014-03-22
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[International Journal of Business and Social Research (IJBSR) previously published by MIR Center for Socio-Economic Research, MD, USA. From February 2018 this journal is published by the LAR Center Press, OR, USA]

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