Prediction of Consumer Behavior Regarding Purchasing Remanufactured Products: A Logistics Regression Model

Kadri G Yilmaz, Sedat Belbag

Abstract


Scarce resources, strict take-back legislations, decreasing life cycle of products and increasing competition are compelled original equipment manufacturers (OEMs) to collect and reuse their returned products. Remanufacturing is a well-known and widely used environment-friendly manufacturing to evaluate product returns. Moreover, with remanufacturing, OEMs offer environment-friendly products to environmentally concerned consumers, also known as green consumer. This study aims to develop a prediction model to determine consumer purchase behavior of remanufactured products. We investigate the data with a survey of closed-end questions conducted among 400 residents of Ankara, Turkey. We consider several factors that influence consumers’ preferences in purchasing process of remanufactured products. The suggested model predicts consumer behavior of remanufactured products with logistic regression analysis. The results show that some factors have effects on consumer purchase behavior of remanufactured product such as low prices, company reliability and product promotion changes consumer behavior from no purchasing to purchasing remanufactured products.


Keywords


Consumer behavior, green marketing, logistics regression, remanufacturing, societal marketing.

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DOI: http://dx.doi.org/10.18533/ijbsr.v6i2.923

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International journal of business and social research (Print)
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