Influence of Emotions on Decision-Making

Cida Sanches, Michele Franco

Abstract


The purpose of this study is to verify whether emotions and feelings influence the decisions of entrepreneurs differently in terms of gender using data collected via instruments i.e. questionnaire and a semi-structured interview. The findings suggest that out of 13 factors under study, 8 showed significant differences in the responses given by the two groups: love, unfairness, compassion, dissension, individualism, insecurity, anger and surprise. Men tend to face a decision situation as an intellectual challenge. They avoid listening to other people and decide rapidly, as they understand these actions as a sign of capacity and independence. The results showed that male and female entrepreneurs are significantly affected by feelings and emotions. Women showed a greater tendency than men did towards the following factors: love, jealousy and dissension. This study contributes to the entrepreneurship liteature and broadens the empirical base of studies related to the influence of emotions and feelings of male and female entrepreneurs, providing a possible new perspective regarding decisions, taking into account the gender of the decision maker.


Keywords


Entrepreneurship, entrepreneurship in Brazil, decision and emotion.

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DOI: http://dx.doi.org/10.18533/ijbsr.v6i1.908

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