Consumer-Centric Strategic Social Media Plan for Small and Medium-Sized Enterprises

Ron G. Cheek, Tamela Ferguson, John Tanner

Abstract


Social media is changing consumer behavior and workplace expectations. The important role of social media is to quickly discover trends, extract structured insights to the marketplace and quantify perceptions of an organization’s products and services. Information about an organization’s products and services are easily accessed via social networks, blogs, tweets, videos, pictures, and numerous other online tools. When customers perceive that the information is positive, the organization can benefit with new and repeat sales. If, however, the information is negative, and the organization does not respond, the organization can suffer. In this paper, the authors define social media; discuss why it’s important to develop a social media plan that is embedded in the strategic fiber of the organization; as well as present how organizations are able to develop a customer-centric strategic social media plan and the impact of this plan on small and medium enterprises.

Keywords


strategic social media plan; small and medium sized enterprises

Full Text:

PDF


DOI: http://dx.doi.org/10.18533/ijbsr.v3i1.82

Refbacks

  • There are currently no refbacks.




Copyright (c)

 ...........................................................................................................................

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

............................................................................................................................

If you find difficulties in submitting manuscript please forward your doc file to support@thejournalofbusiness.org. Our support team will assist you in submission process and other technical matters.

In order to get notifications on inbox please add  this domain thejournalofbusiness.org in your email safe list.

International journal of business and social research (Print)
ISSN 2164-2540

International journal of business and social research (Online)
ISSN 2164-2559

[International Journal of Business and Social Research (IJBSR) previously published by MIR Center for Socio-Economic Research, MD, USA. From February 2018 this journal is published by the LAR Center Press, OR, USA]