Experiential value co-creation: what’s the significance of the co-created value to providers?
DOI:
https://doi.org/10.18533/ijbsr.v5i10.783Keywords:
Experiential co-creation, job satisfaction, service dominant logic, value co-consumption.Abstract
This study aimed at exploring the value providers derive from experiential value co-creation according to the sixth fundamental principle of the Service Dominant Logic. We use kayaking tour guides as cases and use data collected by means of questionnaires and in-depth interviews via content analysis approach. The result indicate that that tour guides co-consume the fun co-created with tourists and derive job satisfaction from experiential value co-creation.
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