Exploring Customer Purchasing Intention over Online Store

Behrang Samadi, Kae Tran My Loan, Benjamin Chan Yin Fah

Abstract


This study aims to examine the correlation among perceived benefits, perceived risks and perceived website quality towards online purchasing intention with one of the online store in Singapore. This study used online questionnaire survey to collect 180 completed responses of male and female Singaporean aged 20 and above. The findings showed that there was a significant correlation between perceived benefits, perceived website quality and online purchasing intention while there was no significant correlation between perceived risks and online purchasing intention. Implication and limitation of this study also discussed.


Keywords


Customer satisfaction, purchase intention, online shopping.

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References


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DOI: http://dx.doi.org/10.18533/ijbsr.v5i5.736

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