Exploring Customer Purchasing Intention over Online Store
Keywords:Customer satisfaction, purchase intention, online shopping.
AbstractThis study aims to examine the correlation among perceived benefits, perceived risks and perceived website quality towards online purchasing intention with one of the online store in Singapore. This study used online questionnaire survey to collect 180 completed responses of male and female Singaporean aged 20 and above. The findings showed that there was a significant correlation between perceived benefits, perceived website quality and online purchasing intention while there was no significant correlation between perceived risks and online purchasing intention. Implication and limitation of this study also discussed.
Bauer, R. A. (1960). Customer behavior as risk taking. In Cox, D. (Ed.), Risk taking and information handling in customer behavior (p. 389–398). Cambridge, MA: Harvard University Press.
Beck, B. (2001). Key strategic issues in online apparel retailing: the need for an online fitting solution. Available at: www.techexchange.com.
Bélanger, F., and Carter, L. (2008). Trust and risk in e-government adoption. The Journal of Strategic Information Systems. 17 (2) p. 165–176.
Bertea, P. (2010). Scales For Measuring Perceived Risk In E-Commerce-Testing Influences On Reliability. Management and Marketing-Craiova. (1s) p. 81-92.
Bhatnagar, A., Misra, S. and Rao, H. R. (2000). Online risk, convenience and internet shopping behavior. Communications of the ACM. 42 (11) p. 98-105.
Blau, P. (1964). Exchange, and power in social life. New York: John Wiley and Sons.
Boshoff, C. A. (2007). Psychometric assessment of eS-Qual: a scale to measure electronic service quality. Journal of Electronic Commerce Research. 8 (1) p. 101–114.
Chan, H., and Teo, H. (2007). Evaluating the boundary conditions of the technology acceptance model: an exploratory investigation. ACM Transactions on Computer–Human Interaction. 14 (2) p. 1–22.
Chan, Y.F.B., Lim, Y.M., Han, K.S. (2013). A study on shopping orientation and online purchase intention: a comparison of university students among three races. Journal of Human and Social Science Research. Vol. 1, No. 1 (2013), 51-61
Chan, Y.F.B., Aw, Y.C., Yousefi., D. (2013). An Exploratory Of Airline E-Ticket Purchasing Intention Among Foreign Undergraduates In Malaysia. Journal of Human and Social Science Research. Vol. 1, No. 1 (2013), 51-61
Chen, Z. and Dubinsky, A. (2003). A conceptual model of perceived customer value in e-commerce: A preliminary investigation. Psychology and Marketing. 20 (4) p. 323-347.
Chiang, I. and Nunez, M. (2007). Improving web-catalog design for easy product search. INFORMS Journal on Computing. 19 (4) p. 510-519.
Chung, J. and Tan, F. B. (2004). Antecedents of perceived playfulness: an exploratory study on user acceptance of general information-searching websites. Information and Management. 41 (7) p. 869–881.
Dodds, W.B., Monroe, K.B., and Grewal, D. (1991). The effects of price, brand and store information on buyers' product evaluations. Journal of Marketing Research. p. 307-319.
Fishbein M. and Ajzen I. (1975). Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. Addison-Wesley, Reading, M.A.
Flavián, C., Guinalíu, M. and Gurrea, R. (2006). The role played by perceived usability, satisfaction and customer trust on web site loyalty. Information and Management: The International Journal of Information Systems Applications. 43 (1) p. 1-14.
Francis, J. E. and White, L. (2004). Value across fulfillment-product categories of internet shopping. Managing Service Quality. 14 (2/3) p. 226-34.
Ghose, S. and Dou, W. (1998). Interactive functions and their impacts on the appeal of Internet presence sites. Journal of Advertising Research. 38 (2) p. 29-42.
Goodwin, N. R. (1996). Economic meanings of trust and responsibility. Ann Arbor, MI: The University of Michigan Press.
Gun, L. and Atakan-Duman, S. (2013). Behaviors and Trends in E-Purchasing: Case of Turkey. Canadian Social Science. 9 (6) p. 85-89.
Ha, Y. and Stoel, L. (2004). Internet apparel shopping behaviors: the influence of general innovativeness. International Journal of Retail and Distribution Management. 32 (8) p. 377-385.
Jamali, K., Samadi, B., and Marthandan, G. (2014). Prioritizing Electronic Commerce Technologies in Iranian Family SMEs. Interdisciplinary journal of contemporary research in business. 6(2), p. 147–180.
Jamali, S. K., Samadi, B., & Gharleghi, B. (2015) Factors Influencing Electronic Commerce Adoption: A Case Study of Iranian Family SMEs, International Journal of Business and Social Science. 6(2), p207.
Jones, S. and Fox, S. (2009). Generations Online in 2009. [Online] Pew Research Center's Internet and American Life Project. Available from: http://www.pewinternet.org/2009/01/28/generations-online-in-2009/ [Accessed: 18 September 2014].
Khatibi, A., Haque, P and Karim, K., (2006). E-Commerce: A study on internet shopping in Malaysia. Journal of Applied Sciences. 6 p. 696-705.
Kim, E. and Kim, Y. (2004). Predicting online purchase intentions for clothing products. European journal of Marketing. 38 (7) p. 883-897.
Kim, G., Shin, B. S., and Lee, H. G. (2009). Understanding dynamics between initial trust and usage intentions of mobile banking. Information Systems Journal. 19 (3) p. 283–311.
Koufaris, M., Kambil, A., and LaBarbera, P. A. (2002). Customer behavior in web-based commerce: and empirical study. International Journal of Electronic Commerce. 6 (2) p. 115-138.
Lee, Z. (2010). An Investigation of Antecedents and Consequences of Customers’ Attitudes Toward an Apparel Website. Ph.D. The University of North Carolina, Greensboro.
Lwin, M. O., and Williams, J. D. (2006). How customers respond to warranties in Internet retailing. The Journal of Customer Affairs. 40 (2) p. 236-260.
Meftah, M., Gharleghi, B., & Samadi, B. (2015). Adoption of E-Government among Bahraini Citizens. Asian Social Science, 11(4), p. 141.
Montoya, M., and Grewal, D. (2003). Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichanel Service Provider. Journal of the Academy of Marketing Science. 31 p. 448-458.
Moudi, A. (2011). Perceived Risk in Apparel Online Shopping: A Multi Dimensional Perspective. Canadian Social Science. 7 (2).
Nurshafiqa, B. Z. and Izian, I. (2013). The Effects Of Attitude, Social Influences And Perceived Behavioural Control On Intention To Purchase Online Shopping Apparels In Malaysia: Case Study On Zalora. Proceeding.
Nogoev, A., Yazdanifard, R., Mohseni, S., Samadi, B., & Menon, M. (2011). The Evolution and Development of E-Commerce Market and E-Cash. InInternational Conference on Measurement and Control Engineering 2nd (ICMCE 2011). ASME Press.
Overby, J. W. and Lee, E. J. (2006). The Effects of Utilitarian and Hedonic Online Shopping Value on Customer Preference and Intentions. J Bus Res. 59 10 (11). p. 1160-1166.
Park, E., Kim, E., Funches, V. and Foxx, W. (2012). Apparel product attributes, web browsing, and e-impulse buying on shopping websites. Journal of Business Research. 65 (11). p. 1583-1589.
Park, J., D. Lee, and J. Ahn. (2004). Risk-focused e-commerce adoption model: A cross-country study. Journal of Global Information Technology Management. 7 (2) p. 6–30.
Pavlou, P. A. (2001). Integrating Trust in Electronic Commerce with the Technology Acceptance Model: Model Development and Validation. American Conference on Information Systems, Boston.
Pavlou, P. A. (2003). Customer intentions to adopt electronic commerce – incorporating trust and risk in the technology acceptance model. International Journal of Electronic Commerce. 7 (3) p. 101–134.
Polatoglu, V. N., and Ekin, S. (2001). An empirical investigation of the Turkish customers’ acceptance of internet banking services. International Journal of Bank Marketing. 19 (4) p. 156–165.
Santouridis, I., Trivellas, P., and Reklitis, P. (2009). Internet service quality and customer satisfaction: examining Internet banking in Greece. Total Quality Management. 20 (2) p. 223–239.
Salisbury, W.D., Pearson, R.A., Pearson, A.W. and Miller, D.W. (2001). Perceived security and World Wide Web purchase intentions. Industrial Management and Data Systems. 101 (4) p. 165 – 177.
Schlosser, A. E., White, T. B., and Lloyd, S. M. (2006). Converting Web Site Visitors into Buyers: How Web Site Investment Increases Customer Trusting Beliefs and Online Purchase Intentions. American Marketing Association. 70 p. 133-148.
Sekaran, U. and Bougie, R. (2010). Research methods for business. 1st ed. Chichester: Wiley.
Shiau, W. and Luo, M. (2012). Factors affecting online group buying intention and satisfaction: A social exchange theory perspective. Computers in Human Behavior. 28 (6) p. 2431-2444.
Shim, S., Eastlick, M.A. and Lotz, S. (2000). Assessing the impact of Internet shopping on store shopping among mall shoppers and Internet users. Journal of Shopping Centre Research. 7 (2) p. 7-43.
Smith, D. N. and Sivakumar K. (2004). Flow and Internet shopping behavior: a conceptual model and research propositions. J Bus Res. 57 (10) p. 1199–1208.
Srinivasan, S. S., Anderson, R. and Ponnavolu, K. (2002). Customer loyalty in e-commerce: an exploration of its antecedents and consequences. Journal of Retailing. 78 (1) p. 41-50.
Sun, H. (2003). An integrative analysis of TAM: toward a deeper understanding of technology acceptance model. Proceedings of the 9th American Conference on Information Systems, Tampa, HL.
Syuhaily, O., Chan, Y.F.B., and Choo, B. (2010). Undergraduates and Online Purchasing Behavior. Asian Social Science. 6 (10).
Udo, G., Bagchi, K. and Kirs, P. (2010). An assessment of customers’e-service quality perception, satisfaction and intention. International Journal of Information Management. 30 (6) p. 481-492.
Van der Heijden, H., Verhagen, T. and Creemers, M. (2003). Understanding online purchase intentions: contributions from technology and trust perspectives. European journal of information systems. 12 (1) p. 41-48.
Wolfinbarger, M. F., and Gilly, M. C. (2001). Shopping online for freedom, control and fun. California Management Review. 43 (2) p. 34–55.
Wu, S. L. (2003). The relationship between customer characteristics and attitude toward online shopping. Marketing Intelligence and Planning. 21 p. 37-44.
Yoon, S. (2002). The antecedents and consequences of trust in online-purchase decisions. Journal of Interactive Marketing. 16 (2) p. 47-63.
Yu, T., and Wu, G. (2007). Determinants of Internet shopping behavior: An application of reasoned behaviour theory. International Journal of Management, 24 (4) p. 744-823.
Zhang, X., and Prybutok, V. R. (2005). A customer perspective of e-service quality. IEEE Transactions on Engineering Management. 52 (4) p. 461–477.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).