Using Porter’s Five Forces Model for Analysing the Competitive Environment of Thailand’s Sweet Corn Industry


  • Tanakorn Rachapila Integral development studies program Faculty of management science Ubon Ratchathani University, Thailand
  • Dr. Sittha Jansirisak Assistant professor, Faculty of engineering Ubon Ratchathani University, Thailand



Environment analysis, Competitive Forces, Competitiveness Porter’s Five Forces, Sweet Corn, Agribusiness



The competition in Thailand sweet corn industry relatively high: Bargaining power of suppliers: supplier concentration, availability of substitute input, importance of suppliers’ input to buyer and importance of industry to supplier; Intensity of Rivalry of rivalry among existing competitors: number of competitors, augmented capacity in large increments, value of fixed costs and exit barriers; Threat of entrants or potential competitors: economical scale; Determinant of buyer power: product differentiation, switching costs to use other products, switching costs to use other products and buyers’ use of multiple sources, threat of substitute products or services relatively low.





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