Using Porter’s Five Forces Model for Analysing the Competitive Environment of Thailand’s Sweet Corn Industry

Authors

  • Tanakorn Rachapila Integral development studies program Faculty of management science Ubon Ratchathani University, Thailand
  • Dr. Sittha Jansirisak Assistant professor, Faculty of engineering Ubon Ratchathani University, Thailand

DOI:

https://doi.org/10.18533/ijbsr.v3i3.67

Keywords:

Environment analysis, Competitive Forces, Competitiveness Porter’s Five Forces, Sweet Corn, Agribusiness

Abstract

 The competition in Thailand sweet corn industry relatively high: Bargaining power of suppliers: supplier concentration, availability of substitute input, importance of suppliers’ input to buyer and importance of industry to supplier; Intensity of Rivalry of rivalry among existing competitors: number of competitors, augmented capacity in large increments, value of fixed costs and exit barriers; Threat of entrants or potential competitors: economical scale; Determinant of buyer power: product differentiation, switching costs to use other products, switching costs to use other products and buyers’ use of multiple sources, threat of substitute products or services relatively low.

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