Social Web Identity Established upon Trust and Reputations
Keywords:Identity, reputation, social networks, trust.
AbstractOnline social networks have become a seamless and critical online communication platform for personal interactions. They are a powerful tool that businesses are using to expand among domestic markets. The increase in participation in online social networking can and has caused damage to individuals and organizations, and the issuance of trust has become a concern on the social web. The factors determining the reputation of persons (customers) in the real world may relate to the factors of reputation on the social web, though relative to how trust is established in the physical world, establishing trust on the social web can be fairly difficult. Determining how to trust another individual’s online social profile becomes critical in initiating any interaction on the social web. Rather than focusing on content on the social network page, this research proposes and examines the application of user reputations to determine whether the trust should be issued on the social web. A top-level framework to establish trust in an identity on the Social Network Sites (SNS) as a function of the users’ associations, usage patterns and reputation on the social web is presented.
Adali S., Escriva R., Goldberg M., Hayvanovych M., Magdon-Ismail M., Szymanski B. W. W. A., Williams G. (2010).Measuring Behavioral Trust in Social Networks. Intelligence and Security Informatics (ISI), IEEE Int. Conf., Vancouver, BC, 23–26 May 2010.
Benevenuto, F.(2009).Characterizing User Behavior in Online Social Networks. Proc. ACM SIGCOMM InternetMeasurement Conference.
DuBois, T., Golbeck, J., Srinivasan, A. (2011).Predicting Trust and Distrust in Social Networks. Univ. of Maryland, College Park, MD USA.
Gross, R., and Acquisti, A. (2005). Information Revelation and Privacy in Online Social Networks. Proceedings ACM Workshop Privacy in the Electronic Soc. (WPES’05), ACM press, 71-80.
Gyarmati, L., Trinh, T. (2010).Measuring User Behavior in Online Social Networks. IEEE Network, 24 (5), 26-31.
Hogben, G. (2009). Security Issues in the Future of Social Networking. ENISA Position Paper for the W3C Workshop on the Future of Social Networking, BC, 15-16.
Kagal, L., Finn, T., Joshi, A. (2005). Developing Secure Agent Systems Using Delegation Based Trust Management, University of Maryland Baltimore County, MD USA.
Klout (2014). Retrieved on September 29th 2014 from https://klout.com/home.
Kramer, S., Gore, R., & Okamoto, E. (2010).Formal definitions and complexity results for trust relations and trust domains. Retrieved March 10, 2012, from http://www1.spms.ntu.edu.
O’Connor, B., Griffin, J. (2009). Mnikr: Reputation Construction through Human Trading of Distributed Social Identities.
Passant, A., Kärger, P., Hausenblas, M., Olmedilla, D., Polleres, A., Decker, S (2009).Enabling Trust and Privacy on the Social Web.W3C Workshop on the Future of Social Networking.
Rowe, M.(2010). The Credibility of Digital Identity Information on the Social Web: A User Study. WICOW’ 10.
Sherman, E. (2012). CBS News. Retrieved April 22, 2012, from CBS News: www.cbsnews.com.
Singh, S., Bawa, S. (2007).Privacy, trust and policy based authorization framework for services in distributed environments. International Journal of Computing Science, 2 (2), 85–92.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).