Social Web Identity Established upon Trust and Reputations

Authors

  • Rajni Goel Howard University

DOI:

https://doi.org/10.18533/ijbsr.v4i11.649

Keywords:

Identity, reputation, social networks, trust.

Abstract

Online social networks have become a seamless and critical online communication platform for personal interactions. They are a powerful tool that businesses are using to expand among domestic markets. The increase in participation in online social networking can and has caused damage to individuals and organizations, and the issuance of trust has become a concern on the social web. The factors determining the reputation of persons (customers) in the real world may relate to the factors of reputation on the social web, though relative to how trust is established in the physical world, establishing trust on the social web can be fairly difficult. Determining how to trust another individual’s online social profile becomes critical in initiating any interaction on the social web. Rather than focusing on content on the social network page, this research proposes and examines the application of user reputations to determine whether the trust should be issued on the social web. A top-level framework to establish trust in an identity on the Social Network Sites (SNS) as a function of the users’ associations, usage patterns and reputation on the social web is presented.

Author Biography

  • Rajni Goel, Howard University

    Associate professor and Chair

    Information Systems and Decision Sciences

References

Adali S., Escriva R., Goldberg M., Hayvanovych M., Magdon-Ismail M., Szymanski B. W. W. A., Williams G. (2010).Measuring Behavioral Trust in Social Networks. Intelligence and Security Informatics (ISI), IEEE Int. Conf., Vancouver, BC, 23–26 May 2010.

Benevenuto, F.(2009).Characterizing User Behavior in Online Social Networks. Proc. ACM SIGCOMM InternetMeasurement Conference.

DuBois, T., Golbeck, J., Srinivasan, A. (2011).Predicting Trust and Distrust in Social Networks. Univ. of Maryland, College Park, MD USA.

Gross, R., and Acquisti, A. (2005). Information Revelation and Privacy in Online Social Networks. Proceedings ACM Workshop Privacy in the Electronic Soc. (WPES’05), ACM press, 71-80.

Gyarmati, L., Trinh, T. (2010).Measuring User Behavior in Online Social Networks. IEEE Network, 24 (5), 26-31.

Hogben, G. (2009). Security Issues in the Future of Social Networking. ENISA Position Paper for the W3C Workshop on the Future of Social Networking, BC, 15-16.

Kagal, L., Finn, T., Joshi, A. (2005). Developing Secure Agent Systems Using Delegation Based Trust Management, University of Maryland Baltimore County, MD USA.

Klout (2014). Retrieved on September 29th 2014 from https://klout.com/home.

Kramer, S., Gore, R., & Okamoto, E. (2010).Formal definitions and complexity results for trust relations and trust domains. Retrieved March 10, 2012, from http://www1.spms.ntu.edu.

O’Connor, B., Griffin, J. (2009). Mnikr: Reputation Construction through Human Trading of Distributed Social Identities.

Passant, A., Kärger, P., Hausenblas, M., Olmedilla, D., Polleres, A., Decker, S (2009).Enabling Trust and Privacy on the Social Web.W3C Workshop on the Future of Social Networking.

Rowe, M.(2010). The Credibility of Digital Identity Information on the Social Web: A User Study. WICOW’ 10.

Sherman, E. (2012). CBS News. Retrieved April 22, 2012, from CBS News: www.cbsnews.com.

Singh, S., Bawa, S. (2007).Privacy, trust and policy based authorization framework for services in distributed environments. International Journal of Computing Science, 2 (2), 85–92.

Downloads

Published

2014-11-22

Issue

Section

Article