Storytelling: An Integral Facet in Organizations

Susan J. Kowalewski, MBA, Ph.D.

Abstract


Storytelling has a long-standing history, with many cultures possessing vital traditions in oral narratives. The use of storytelling has traversed traditional boundaries, moving from telling stories in the home with family to stories being used in organizations by managers and CEOs. Storytelling is utilized in organizations large and small, family-owned and multinational; many institutions of higher education have even begun to offer courses in storytelling in their management programs (Smith, 2012). Storytelling has become a process that assists individuals and organizations in aligning ideas, culture, and teaching in dynamic environments. This paper will explore and review the importance of incorporating storytelling into organization culture; no matter the organization.

Keywords


storytelling; culture; organization; business

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DOI: http://dx.doi.org/10.18533/ijbsr.v3i3.55

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International journal of business and social research (Print)
ISSN 2164-2540

International journal of business and social research (Online)
ISSN 2164-2559

[International Journal of Business and Social Research (IJBSR) previously published by MIR Center for Socio-Economic Research, MD, USA. From February 2018 this journal is published by the LAR Center Press, OR, USA]