Storytelling: An Integral Facet in Organizations

Authors

  • Susan J. Kowalewski, MBA, Ph.D. Associate Professor, Business Department D’Youville College, Buffalo, New York

DOI:

https://doi.org/10.18533/ijbsr.v3i3.55

Keywords:

storytelling, culture, organization, business

Abstract

Storytelling has a long-standing history, with many cultures possessing vital traditions in oral narratives. The use of storytelling has traversed traditional boundaries, moving from telling stories in the home with family to stories being used in organizations by managers and CEOs. Storytelling is utilized in organizations large and small, family-owned and multinational; many institutions of higher education have even begun to offer courses in storytelling in their management programs (Smith, 2012). Storytelling has become a process that assists individuals and organizations in aligning ideas, culture, and teaching in dynamic environments. This paper will explore and review the importance of incorporating storytelling into organization culture; no matter the organization.

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Issue

Vol. 3 No. 3 (2013): March

Section

Article

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