Determinants of Halal Purchase Intention: Case in Perlis

Authors

  • Noor Afzainiza Afendi School of International Studies, College of Law, Government and International Studies, University Utara Malaysia, Sintok 06010, Kedah, Malaysia
  • Farah Lina Azizan School of Business Management, College of Business, University Utara Malaysia, Sintok 06010, Kedah, Malaysia
  • Aflah Isa Darami Faculty of Business Management, University Teknologi MARA, 85000, Segamat, Johor, Malaysia

DOI:

https://doi.org/10.18533/ijbsr.v4i5.495

Keywords:

Attitude, Subjective norms, perceived behavioral control, Intention to purchase Halal products

Abstract

This study is to determine the factors that influence purchase intention of Halal products among consumers at selected supermarkets around Perlis. 100 were randomly selected to be respondents in this study through the questionnaire. The data was analyzed using Statistical Package for Social Sciences (SPSS) version 19.0. Descriptive analysis and correlation were applied to this study. The results indicated that attitude, subjective norms, and perceived behavioral control had positive impact on intention to purchase Halal products. It is suggested that future research can be done in fast growing cities and the result that we get will be more comparable and provide workable direction in Halal products.  

 

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Published

2014-05-20

Issue

Vol. 4 No. 5 (2014): May

Section

Article

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