Determinants of Halal Purchase Intention: Case in Perlis

Noor Afzainiza Afendi, Farah Lina Azizan, Aflah Isa Darami

Abstract


This study is to determine the factors that influence purchase intention of Halal products among consumers at selected supermarkets around Perlis. 100 were randomly selected to be respondents in this study through the questionnaire. The data was analyzed using Statistical Package for Social Sciences (SPSS) version 19.0. Descriptive analysis and correlation were applied to this study. The results indicated that attitude, subjective norms, and perceived behavioral control had positive impact on intention to purchase Halal products. It is suggested that future research can be done in fast growing cities and the result that we get will be more comparable and provide workable direction in Halal products.  

 


Keywords


Attitude, Subjective norms, perceived behavioral control, Intention to purchase Halal products

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DOI: http://dx.doi.org/10.18533/ijbsr.v4i5.495

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International journal of business and social research (Print)
ISSN 2164-2540

International journal of business and social research (Online)
ISSN 2164-2559

[International Journal of Business and Social Research (IJBSR) previously published by MIR Center for Socio-Economic Research, MD, USA. From February 2018 this journal is published by the LAR Center Press, OR, USA]