Re-Reading The Term “Strategy”

Onur Dirlik, Duygu Aydin-Unal

Abstract


The aim of this paper is to understand the denotations and connotations ascribed to the term “strategy”, which is critical to the strategic management field. On the basis of the term, it has been appeared that the field takes mostly a normative position and could not escape from producing analytical tools for managers because of having a managerialistic focus since the 1960s, beginning of the field. This article provides a reader with re-reading the term “strategy” from a different point of view.

The methodology of this study is based on qualitative content analysis of the selected articles. The results show that the strategic management field is still dominated by a managerialistic view. Therefore the knowledge and analytical tools are produced by the orders of managers which create asymmetric power relations in the field.

This study analyzes the basic articles published in SSCI. It would be more comprehensive view to broaden the article pool. Although analyzing articles published on SSCI is widely accepted criterion, it also causes limitations. Besides, the books written on strategy are not included in this study.

The major claim of this study is suggesting a need of new view towards the strategy. It aims to create an argument on the main terminology of the field. These kinds of studies contribute to the evolvement of the field.


Keywords


Strategic management; strategy; management studies

Full Text:

PDF

References


Barca M. (2005), “Stratejik Yönetim Düşüncesinin Evrimi: Bilimsel Bir Disiplinin Oluşum Hikayesi”, Yönetim Araştırmaları Dergisi, 5 (1), 7-38.

Barca M. (2009), “Stratejik Yönetim Alanındaki Çalışmaların Yeniden Sınıflandırılması”, in 17. Ulusal Yönetim ve Organizasyon Kongresi, Eskişehir.

Bilgin, N. (2006), Sosyal Bilimlerde İçerik Analizi, Siyasal Kitabevi, 2. Baskı, Ankara.

Chakravarthy B. and Doz Y. (1992), “Strateji Process Research: Focusing on Self-Renewal”, Strategic Management Journal,13, 5-14.

Dyer J. H. and Singh H. (1996), “The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage”, Academy of Management Review, 23 (4), 660-679.

Fahey, L. and H. K. Cristensen (1986), “Evaluating the Research on Strategy Content”, Journal of Management, 12 (2), 167‐84.

Geray, H. (2004), Toplumsal Araştırmalarda Nicel ve Nitel Yöntemler, Siyasal Kitabevi, Ankara.

Grant R. (1991), “ The Resource Based Theory of Competitive Advantage: Implication for Strategy Formulation”, California Management Review, Spring, 114-135.

Harfield, T. (1998), “Strategic Management and Michael Porter: A Postmodern Reading”, Electornic Journal of Radical Organisation Theory, 4 (1), 1-11.

Kuhn, T. (2003), Bilimsel Devrimlerin Yapısı, Alan Yayıncılık, 6. Baskı, İstanbul.

Mintzberg H. (1987), Crafting Strategy, Harvard Business Review, July-August, 65-74.

Mintzberg H. (1987), “The Strategy Concept I: Five Ps For Strategy”, California Management Review, 30 (1), 11-24.

Mintzberg H. (1978), “Patterns In Strategy Formation”, Management Science, 24, 934-948.

Hızıroğlu, M., Dil, E., and Dinçer, M. A. (2009), “Eleştirel Stratejik Yönetim Çalışmalarının Ekseni: Kuram ve Uygulamaya Yönelik Eleştiriler Üzerine Bir Değerlendirme”, Ulusal Yönetim ve Organizasyon Kongresi, Eskişehir.

Levy, D. L., Alvesson, M., and Willmott, H. (2003), “Critical Approaches to Strategic Management”, Studying Management Critically, 92-110.

Montgomery, C. A. (1988), “Introduction to the Special Issue on Research in the Content of Strategy”, Strategic Management Journal, 9 (3), 189‐97.

Nerur, S. P., Rasheed, A. A., and Natarajan, V. (2008), “The Intellectual Structure Of The Strategic Management Field: An Author Co-Citation Analysis”, Strategic Management Journal, 29, 319–336.

Porter, M. (1996), What is Strategy, Harvard Business Review, November - December, 61-78.

Porter, M. (1987), From Competitive Advantage to Corporate Strategy, Harvard Business Review, May- June, 2-21.

Stoney, C. (1998), “Lifting the Lid on Strategic Management: A Sociological Narrative”, Electronic Journal of Radical Organisation Theory, 4(1), 1-35.

Yıldırım, E. (2007), “Örgüt Kuramında Yeni Gelişmeler: Postmodern ve Eleştirel Bakış”, in Sargut, A. S. and Özen, Ş. (Ed), Örgüt Kuramları, Ankara: İmge, 379-406.

Chandler, A. D. (2003), Strategy and Structure: Cheapters in the History of the American Industrial Enterprise, Beard Books, Washington D.C.




DOI: http://dx.doi.org/10.18533/ijbsr.v4i4.470

Refbacks

  • There are currently no refbacks.




Copyright (c)

 ...........................................................................................................................

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

............................................................................................................................

If you find difficulties in submitting manuscript please forward your doc file to support@thejournalofbusiness.org. Our support team will assist you in submission process and other technical matters.

In order to get notifications on inbox please add  this domain thejournalofbusiness.org in your email safe list.

International journal of business and social research (Print)
ISSN 2164-2540

International journal of business and social research (Online)
ISSN 2164-2559

[International Journal of Business and Social Research (IJBSR) previously published by MIR Center for Socio-Economic Research, MD, USA. From February 2018 this journal is published by the LAR Center Press, OR, USA]