Electoral Mobilization for European Parliament Elections – A Portuguese Quasi-Experimental Plan for The 2004/2009 Elections

Authors

  • Jorge De Sá Political and Social Sciences Superior Institute (Instituto Superior de Ciências Sociais e Políticas), Lisbon University

DOI:

https://doi.org/10.18533/ijbsr.v4i2.380

Keywords:

Relational Political Marketing, Proximity-based Political Communication, Political Identity, Voter Mobilization

Abstract

The European Parliament (EP) elections have registered high rates of abstention and Portugal is no different from all the other EU countries.

From a relational marketing paradigm, we have tried to define the concept of local proximity-based political communication, the grounds for a research program based on a quasi-experimental plan aimed at verifying a set of assumptions on the effects of local proximity-based political communication on the mobilization of Portuguese voters for the EP elections of 2004 and 2009. The results are clear: the proximity-based political communication generated significant electoral mobilization in those two elections.

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Published

2014-02-22

Issue

Vol. 4 No. 2 (2014): February

Section

Article

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