Electoral Mobilization for European Parliament Elections – A Portuguese Quasi-Experimental Plan for The 2004/2009 Elections
Keywords:Relational Political Marketing, Proximity-based Political Communication, Political Identity, Voter Mobilization
AbstractThe European Parliament (EP) elections have registered high rates of abstention and Portugal is no different from all the other EU countries.From a relational marketing paradigm, we have tried to define the concept of local proximity-based political communication, the grounds for a research program based on a quasi-experimental plan aimed at verifying a set of assumptions on the effects of local proximity-based political communication on the mobilization of Portuguese voters for the EP elections of 2004 and 2009. The results are clear: the proximity-based political communication generated significant electoral mobilization in those two elections.
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