Demand Chain management Model: A tool for stakeholders value creation

Authors

  • Kwabena Sarpong Anning Africa Centre for Energy Policy
  • Stephen Okyere Kumasi Polytechnic
  • Jonathan Annan Kwame Nkrumah University of Science & Technology Kumasi University Post office Kumasi, Ghana – West Africa

DOI:

https://doi.org/10.18533/ijbsr.v3i12.352

Keywords:

Demand Chain Management, Supply Chain Management, Value maximization, Conceptual model

Abstract

The recent pressure on organisations to maximise shareholders value through demand chain management has brought about many arguments as there are different consensuses on what supply chain management and demand chain management are.This study aims to augment the existing knowledge of demand chain management concept and how it can be used to maximise stakeholders’ value.

The study examines demand chain management through comprehensive literature review on the various definitions of demand chain management, the difference between demand chain management and how they can be integrated to achieve stakeholders’ value. It also reviews literature on evidence of demand chain management in practice. Based on the literature review a model of demand chain management is developed.  The study suggests finding the balance between supply chain and demand chain in order to maximize customer, shareholders and societal value. 

Author Biographies

  • Kwabena Sarpong Anning, Africa Centre for Energy Policy

    Research Assistant

     

  • Stephen Okyere, Kumasi Polytechnic
    Purchasing and Supply Department-Lecturer
  • Jonathan Annan, Kwame Nkrumah University of Science & Technology Kumasi University Post office Kumasi, Ghana – West Africa
    Lecturer, Department of Information Systems and Decision Sciences School of Business

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Published

2013-12-27

Issue

Vol. 3 No. 12 (2013): December

Section

Article

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