Results of Research about Consciousness of Foodstuff Consumers in Hungary

Ibolya Bravacz

Abstract


The role of health and environmental consciousness in consumers’ lifestyle is often explored in the US and Europe. The study mainly targets one element of this topic: consumers’ priorities in foodstuff markets, while exploring trends with respect to health and environmental consciousness.

I conducted a  nationwide primary research in Hungary in March 2012, the main results of which are published in this study. The goal was to assertain the place and role of these elements in our foodstuff consumption. In my research the main question being:

How self-restrictive and self-conscious are we when purchasing and consuming foodstuff?with every foodstuff purchase we make decisions about our environment, which indirectly has an effect on the producers, manufacturers and dealers. I will briefly review the foodstuff consumers segments in Hungary, which first have been identified using factor analysis followed by cluster analysis. I have identified the following consumer groups based on health consciousness: Conscious majority, Conscious by commitment, Economist “housewife”, Youthfully eclectic and Passives.

Keywords


consumer habit, health consciousness, environmental consciousness, environmental protection, cluster analysis, LOHAS group

Full Text:

PDF

References


Becker, M. H., Maiman, L. A., Kirscht, J. P., Haefner, D. P., & Drachman, R. H. The

health belief model and prediction of dietary compliance: a field experiment. Journal of Health and Social Behaviour, 18 (1977) 348-366.

Gould, S. J. Consumer attitudes toward health and health care: a differentialperspective. The Journal of Consumer Affairs, 22 (1) (1988) 96-118.

Grankvist, G., Biel, A. The importance of belief and purchase criteria in the choice of

eco-labelled food products. Journal of Environmental Psychology, 21 (2001) 405-410.

Harris D.M., Guten, S. Health protecting behaviour: An exploratory study in: Journal of Health and Social Behavior, 20, 17-29 (1979)

Kraft, F. B., & Goodell, P. W. Identifying the health conscious consumer. Journal of Health Care Marketing, 13 (3) (1993) 18-25.

Lewis D.-Bridger D. The Soul of the New Consumer, Nicholas Brealey Publishing, London, 2001, pp. 76-80.

Lockie, S., Lyons, K., Lawrence, G., & Mummery, K. (2002) Eating green: motivations

behind organic food consumption in Australia. Sociologia Ruralis,

(1) (2002) 23-40.

Magnusson, M. K., Avrola, A., Hursti Koivisto U. K., Aberg, L, & Sjoden, P. O.

Choice of organic foods is related to perceived consequences for human health and to

environmentally friendly behaviour. Appetite, 40 (2003) 109-117.

Magnusson, M. K., Avrola, A., Hursti Koivisto U. K., Aberg, L, & Sjoden, P. O.

Attitudes towards organic foods among Swedish consumers. British Food Journal, 103(3), (2001) 209-226.

Matarazzo, Joseph D. Behavioral health: A handbook of health enhancement and disease prevention, Wiley Publishing, New York, 1984, pp. 312-318.

Mosby's Medical Dictionary, 8th edition, Elsevier, 2009

Newsom, J. T., McFarland, B. H., Kaplan, M. S., Huguet, N., & Zani, B. The health

consciousness myth: implications of the near independence of major health behaviours in the North American population. Social Science & Medicine, 60 (2005) 433-437.

Plank, R. E., & Gould, S. J. Health consciousness, scientific orientation and wellness;

an examination of the determinants of wellness attitudes and behaviours. Health Marketing Quarterly, 7 (3-4) (1990) 65-83.

Schifferstein, H. N. J., & Oude Ophuis P. A. M. (1998). Health-related determinants of

organic food consumption in the Netherlands. Food Quality and Preference,

(3) (1998) 119-133.




DOI: http://dx.doi.org/10.18533/ijbsr.v3i9.280

Refbacks

  • There are currently no refbacks.




Copyright (c)

 ...........................................................................................................................

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

............................................................................................................................

If you find difficulties in submitting manuscript please forward your doc file to support@thejournalofbusiness.org. Our support team will assist you in submission process and other technical matters.

In order to get notifications on inbox please add  this domain thejournalofbusiness.org in your email safe list.

International journal of business and social research (Print)
ISSN 2164-2540

International journal of business and social research (Online)
ISSN 2164-2559

[International Journal of Business and Social Research (IJBSR) previously published by MIR Center for Socio-Economic Research, MD, USA. From February 2018 this journal is published by the LAR Center Press, OR, USA]