Agreements and differences between Corporate Social Responsibility, Social Marketing and cause-related Marketing

Gustavo Cusot, Gabriela Falconi

Abstract


This investigation gets closer to the management of Social Corporate Responsibility, Social Marketing and Marketing related to a cause, with a deep look to the stakeholders, making emphasis inside these consumers. In the study you will be able to observe the characteristics of each of the business strategies before mentioned and examples will be raised and studies of cases on its execution. Some of the conclusions point to the fact that consumer companies give each time more priority to its consumers which have an impact in the improvement of its products and services and its coexistence witht he community.

Keywords


Social Responsibility; marketing;stakeholders; accountability; corporative imagine; management characteristics;leadership.

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DOI: http://dx.doi.org/10.18533/ijbsr.v2i2.192

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International journal of business and social research (Print)
ISSN 2164-2540

International journal of business and social research (Online)
ISSN 2164-2559

[International Journal of Business and Social Research (IJBSR) previously published by MIR Center for Socio-Economic Research, MD, USA. From February 2018 this journal is published by the LAR Center Press, OR, USA]