Top Management Support Partially Optimized Reverse Logistics in The Manufacturing Sector of Pakistan

Authors

  • Ms. Sitara Shafiq MS Scholar, COMSATS Institute of Information Technology, Lahore, Pakistan
  • Dr. Imran Haider Naqvi Manager Research, Development and Operations, ORIC COMSATS Institute of Information Technology, Lahore, Pakistan

DOI:

https://doi.org/10.18533/ijbsr.v2i3.182

Keywords:

Reverse logistics, top management support and cost effectiveness.

Abstract

Supply chain management urges reverse logistics to be an effective tool for organizational competitive advantage. Reverse chains demand astute resource deployments and strategic focus by the top management. In Pakistan manufacturing industries employing reverse logistics for cost effectiveness reported heavy reliance on top management support. However, literature is yet not benefited by such empirical facts. This study hypothesized that top management support is key for cost effective reverse logistics. Collecting and analyzing reliable data for various elements of its variables of interests, the study confirmed considerable multi linear regression between top management support and cost effectiveness. Substantiating the hypothesis, it contributes that a significant impact of strategic focus and resource commitment by top management leads reverse logistics based manufacturers to success.

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Issue

Vol. 2 No. 3 (2012): June

Section

Article

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