Proposal of Organizational Innovation for The Creation of Sme’s Products Exotic in A Community Indigenous Totonaca in Papantla, Veracruz, Mexico

Dra. Bertha Alicia Arce Castro, Dr. Jorge Ramírez Juárez, Dra. Rosa María Sánchez Hernández

Abstract


In this work we’re given the results obtained after a year of improvement and application of a new model called Model of organizational change for the creation of small and medium-sized companies in non-traditional products, into a Totonaca a community in Veracruz, Mexico. Thisproposal has been designed to answer the under treatment of technical literature about rural family business, satisfying the lack of General models, which doesn’t respond to identified needs in farming communities with similar characteristics, generating companies to promote change in the Mexican food industry, able to meet the requirements of the current socio-economic context. The project has a strong element of innovation, which should gradually relates knowledge of farmers and that combined with them, generate knowledge management, which will become in organizational knowledge of the new company. In the selected region is intended to replicate the good results obtained in the implementation of the model in the region of Coatepec Veracruz, where 13 peasant families dedicated to beekeeping formed an innovative company that is involved in local, national and international markets.

Keywords


innovation; rural development; strategy; change.

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DOI: http://dx.doi.org/10.18533/ijbsr.v2i3.178

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International journal of business and social research (Print)
ISSN 2164-2540

International journal of business and social research (Online)
ISSN 2164-2559

[International Journal of Business and Social Research (IJBSR) previously published by MIR Center for Socio-Economic Research, MD, USA. From February 2018 this journal is published by the LAR Center Press, OR, USA]