Competitive Intelligence Practices And Their Effect on Profitability of Firms In The Kenyan Banking Industry

JOHN KARANJA NGUGI, PROF. R.W. GAKURE, HILDA MUGO

Abstract


The rapidly changing business climate created by advances in technologies, economic and social changes as well as fast-shortening product life cycles, which lead to hyper-competition, demands that firms embrace competitive intelligence as a strategy. This study sought to fill the existing knowledge gap by carrying out an investigation of competitive intelligence practices for greater profitability in the commercial banking industry in Kenya. The management staffs who directly deal with the day to day management of the banks were selected to collect primary data. The study concludes that adoption of competitive intelligence practices affect the profitability of the banking sector.


Keywords


Competition;intelligence; profit; strategy; alliance; product; market; technology

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DOI: http://dx.doi.org/10.18533/ijbsr.v2i3.173

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International journal of business and social research (Print)
ISSN 2164-2540

International journal of business and social research (Online)
ISSN 2164-2559

[International Journal of Business and Social Research (IJBSR) previously published by MIR Center for Socio-Economic Research, MD, USA. From February 2018 this journal is published by the LAR Center Press, OR, USA]