Competitive Intelligence Practices And Their Effect on Profitability of Firms In The Kenyan Banking Industry

Authors

  • JOHN KARANJA NGUGI LECTURER JOMOKENYATTA UNIVERSITY OF SCIENCE AND AGRICULTURE P.O BOX 62000- 002000 CITY SQUARE
  • PROF. R.W. GAKURE LECTURER SCHOOL OF HUMAN RESOURCE DEVELOPMENT JOMOKENYATTA UNIVERSITY OF SCIENCE AND AGRICULTURE P.O BOX 62000- 002000 CITY SQUARE
  • HILDA MUGO DIRECTOR OF OPERATION EQUITY BANK KENYA

DOI:

https://doi.org/10.18533/ijbsr.v2i3.173

Keywords:

Competition, intelligence, profit, strategy, alliance, product, market, technology

Abstract

The rapidly changing business climate created by advances in technologies, economic and social changes as well as fast-shortening product life cycles, which lead to hyper-competition, demands that firms embrace competitive intelligence as a strategy. This study sought to fill the existing knowledge gap by carrying out an investigation of competitive intelligence practices for greater profitability in the commercial banking industry in Kenya. The management staffs who directly deal with the day to day management of the banks were selected to collect primary data. The study concludes that adoption of competitive intelligence practices affect the profitability of the banking sector.

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Issue

Vol. 2 No. 3 (2012): June

Section

Article

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