Analysis of Regional Imbalance of E-commerce in China

Wenjing Cai, Wei Song, ShuLiang Zhao

Abstract


With the rapid development of knowledge economy in the 21st century, e-commerce is undoubtedly a more popular topic, with high efficiency and low cost in all areas. However, regional imbalance of e-commerce is a new problem in China. In this paper, we present an explanation from eight perspectives to analyze the causes of this phenomenon: economic level, Internet penetration, government policy, credit system, logistics, enterprise participation, talent, and customers’ attitude. Based on analysis of the reasons for the regional imbalance of e-commerce, this paper puts forth suggestions for future developing e-commerce in the three different areas.

Keywords


e-commerce; regional imbalance; China

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DOI: http://dx.doi.org/10.18533/ijbsr.v2i4.171

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International journal of business and social research (Print)
ISSN 2164-2540

International journal of business and social research (Online)
ISSN 2164-2559

[International Journal of Business and Social Research (IJBSR) previously published by MIR Center for Socio-Economic Research, MD, USA. From February 2018 this journal is published by the LAR Center Press, OR, USA]