Reconceptualization of Life Satisfaction in Thailand: The Case of Bangkokians after the Flood Crisis


  • Orose Leelakulthanit National Institute of Development Administration, Thailand
  • Boonchai Hongcharu National Institute of Development Administration, Thailand



Life satisfaction, Flood crisis, Consumer well-being, Quality of life, Subjective well-being


The original model of life satisfaction based on the part-whole relationship perspective has broken life satisfaction down into satisfaction with thirteen domains of life. This study intends to remodel life satisfaction by breaking life satisfaction into three Thai characteristics, eleven domains of life, and two variables of socioeconomic status. Multiple regression was employed in order to determine the relationships of these sixteen constructs as well as the accidental flooding condition and overall life satisfaction. The results suggest that the new model can explain the variance in life satisfaction better. Additionally, consumer well-being in terms of satisfaction with material possessions had a positive impact on life satisfaction after the flood crisis, along with optimism and education. Satisfaction with news and information access turned out to be negatively related to overall life satisfaction. People that found themselves in the recent flood in Thailand were less satisfied with their lives than those that did not experience the flood first-hand.