In Pursuit of Happiness, Bhutan Opens to Globalization and Business
DOI:
https://doi.org/10.18533/ijbsr.v2i5.104Keywords:
Bhutan, Gross National Happiness (GNH), Globalization, Constitutional democratic monarchyAbstract
The Kingdom of Bhutan, a small country situated on the border between China and India, has in recent years become a constitutional democratic monarchy. As part of its 2008 constitution, Bhutan committed to promote conditions that would enable the pursuit of Gross National Happiness. The countrythus initiated an effort to improve the quality of life and happiness for its citizens and has embraced globalization far more than previouslythrough attracting business, tourism, and communications. The author’s hereinaddress some of the initiatives provide the context within which these efforts have arisen.
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